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Urban Tourism

In Lviv, the beginning III International Tourism Conference "Win with Lviv!". This year's conference is titled "World Travel Trends: A step forward." The conference was attended by over 70 experts from 8 countries. In particular, during the opening event the executive director of the European Cities Marketing, John Healey said that Lvov - while the first and only city in the Ukraine, who is a member of Marketing.

In the pan-European share of tourism GDP is 10-15%. Special is the role of urban tourism. Its share in Europe is 60-70%. Tourists travel to the city, and not in an area or country. City tourism is the engine of European tourism. City - is a showcase of regions and countries "- said John Healy.
He added that this is reflected in economic performance. "So, from 90 up to 2006 stable growth. Stockholm, Amsterdam, Dublin and Barcelona double their performance every year in tourism development ", - said the expert.
He expressed the belief that, despite general economic risks in the next two decades, the trend in Europe will continue to develop dynamically, and special offers prospects for the participants of the tourist market in Eastern Europe. As representatives of Western Europe, they want all the new places for recreation and conferences.
John Healy noted that it is important to do everything to ensure that tourists soon get the best reception and experiences, because first impressions - the most lengthy. According to him, such people become ambassadors of the cities, and then carry advertising in their countries.
He wished the representatives of Lviv, which are engaged in the development of urban tourism, and daring. "In order to achieve victory with Leo, it is necessary to dare: the marketing and branding of urban tourism", - said John Hili.V this year's Lions travel industry experts gathered in Graz, Berlin, Vienna, Krakow, London, Moscow, Istanbul and from all over Ukraine. During the conference, held about 20 seminars and meetings in which participants will discuss the future of tourism industry in the world and specifically in Europe.